The charity is looking to improve online self-help for those who feel uncomfortable calling their helpline.
The support charity’s new branding focuses on the importance of human connection.
Give the Gift of Listening vouchers have been created by the Samaritans to encourage people to open up and talk about their problems.
The emotional support charity has hired digital agency Torchbox to carry out online improvements.
Free digital access enables people to contact charities and helpful information.