The event took place via Facebook and saw a small Sheffield based charity Thornberry Animal Sanctuary link up with Gala Bingo and TOWIE star Pete Wicks.
Birthday giving has been key to the recent growth in fundraising via the social media platform.
At the Iof Fundraising Convention, we heard from Greenpeace about how they're using innovative online methods to educate and inspire people around their cause.
The merged charity Breast Cancer Care and Breast Cancer Now is looking to more effectively engage with its Facebook fundraisers.
The training has involved the charity Heropreneurs in offering digital skills to ex-military personnel.
In our latest Charity Digital Tech Conference video, hear from Facebook's Julien Lasaicherre on new, intuitive ways for organisations to communicate that leave email in the dust.
Cara Lewin, Program Manager of Blueprint Live at Facebook, gives charities the low-down on how to launch and manage social media campaigns that get results.
The social media platform will match up to £1m worth of donations made to Comic Relief’s fundraiser.
Charities are set to benefit from the introduction of a donation feature on Instagram stories.
The guide covers aspects such as the importance of senior level buy-in and appointing ambassadors among staff to help the launch go smoothly.