You know more about your donors than you think » Charity Digital News

You know more about your donors than you think

There are many different sources to use for obtaining data on your donors, members, or audience. With big data being used more and more to increasingly personalise content and commercial messages, charities and organisations need to take this into account to avoid missing out on substantial intelligence which is already at their fingertips.

In this Access Group whitepaper, Howard Lake, founder of UK Fundraising, explores how to get the most out of your CRM system using social data.

You can download a copy of the ‘You know more about your donors than you think’ whitepaper below:

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