The choices not-for-profits need to make about collecting and using data » Charity Digital News

The choices not-for-profits need to make about collecting and using data

96% of Not-for-Profit (NFP) organisations, including charities and membership bodies, are struggling to manage, decipher and capitalise on the terabytes of data they hold about their members and supporters, according to research published by Advanced.

The Advanced NFP State of the Nation Data Report shows that nearly all NFP organisations are struggling to effectively collect and analyse valuable data which, as a result, threatens to erode hard-won loyalty. It also reveals that 75% of surveyed NFPs don’t have the time, skills or funds to resolve these issues – threatening their long-term success.

The report also reveals that the trend of incremental technology investment has left NFPs with a tangled network of disparate system that are not integrated. 66% report no integration between front and back-office systems, and 60% say they have no overarching CRM/data management plan for the organisation. These factors impact on the way NFP organisations are managed internally, becoming barriers to driving efficiencies.

Download the full report below:

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