Step-by-step guide to display advertising » Charity Digital News

Step-by-step guide to display advertising

Display advertising is a great way for charities to reach potential donors where they spend an astonishing 96 per cent of their time online: on content platforms like email, news, video and social network sites.

But how much do most charities really understand about the value of display advertising, how to get the biggest bang for their buck through activities such as real time bidding and how to measure the success or otherwise of campaigns?

This new guide from Quantcast (a technology company specializing in real-time advertising and audience measurement) offers a step-by-step plan that can help to improve display advertising activities in your charity across the board.

Download the full guide now to find out more:

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