Interactive Investment Benchmark Study » Charity Digital News

Interactive Investment Benchmark Study

Interactive solutions – websites, mobile apps, online fundraising platforms and the like – are gaining increased popularity among nonprofits, and for good reason. The strategic use of interactive solutions increases supporter engagement, effective advocacy and most importantly, revenue.

New research by Charity Dynamics based on the responses of 300+ nonprofit professionals provides a benchmark for the industry and serve as a guide to any nonprofit looking to get the most out of their interactive budget.

In the Interactive Investment Benchmark Study you’ll discover

  • What Nonprofits Are Spending: More than 95% of respondents agree and report that their investments in this space will grow or stay the same in 2014.
  • Where They’re Spending It: Respondents listed tools that generate revenue as top priority investments for 2014, with constituent engagement and social media programs close behind.
  • How They’re Spending It: There are certain decision-making processes, such as priority rankings, and valuation methods that rise to the top when it comes to nonprofit digital spending.
  • Who’s Spending It: Across the board, 37% of respondents report their Executive Directors own the interactive budget. But in medium to large organizations, ownership is more centered with marketing (26%) and IT (16%).