Author: Guest Writer
CAF's Rhodri Davies asks whether charities should be willing participants in an 'attention economy' where brands compete to exploit potentially unhealthy online behaviours.
CRM projects rarely run like a well-oiled machine. Mike Guy, lead consultant for charity data mangement specialists Actually Data delivers some top tips for a smoother charity CRM implementation.
John Onion, Managing Director of digital marketing agency upriseUP, argues that competition for paid Google searches is diminishing the effectiveness of charities' online fundraising campaigns, restricting the amount that goes to good causes.
How you structure your digital team can make all the difference in how your charity is able to deliver its digital-related services - charity digital expert Zoe Amar spoke to three leading charities with very different approaches.
Matt Broekhuizen, Managing Director and Founder of Table 19, looks at some of the issues facing young people in the online world, arguing that more needs to be done to shield children from its dangers.
Rhodri Davies, Head of Policy for Charities Aid Foundation, explores what the emergence of unique digital assets will mean for the charity sector.
John Onion, Managing Director of digital marketing agency upriseUp, explains the role of marketing automation for charities - how it can help them solve their GDPR woes and encourage supporter action with more personalised engagement.
Mike Buonaiuto, Founder and Executive Director of social change agency Shape History, explains how charities can be agents of positive change this Pride using social media and digital storytelling.
Elizabeth Carter, manager of Tech Trust’s tt-mail email marketing service, explains five great ways charities can use email automation, from attracting new donors to GDPR compliant communications.
Sally Dyson, Head of Digital Participation, SCVO, argues that charities' approach to data collection and storage is holding them back from truly making waves with their data.