Januhairy charity campaign takes to social media for second year running

This year’s campaign is raising money for wildlife conservation charity TreeSisters after supporting arts charity Body Gossip last year

Joe Lepper | 6th Jan 20

The Januhairy campaign, where women are asked to grow their body hair to raise funds for charity, is taking place across social media for the second year running.

This year’s fundraising event is being staged to raise money for climate change and conservation charity Tree Sisters.

The campaign describes itself as “alike (yet very different to) the movement Movember“, where men grow moustaches during November to raise funds for charity.

For this year’s campaign women are being encouraged to support the campaign across social media by using the #Januhairy hashtag.

“For januhairy 2020, we are raising money for TreeSisters: a community that protects and restores our natural habitats in order to fight climate change; a plight we resonate with as women who wish to embrace and protect our personal, natural habitat,” says a statement from Januahairy on its campaign website.

“Join us in dropping our razors this January, and/or support our movement by spreading the hairy news, and donating to “Tree-sistas”; contrasting to the ongoing fight of climate change.

The campaign has attracted support this year from among others comedy and mental health issues Instagramer Kelsey Darragh, who has almost 500,000 followers.


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I talked with a NINE year old today who told me how she gets bullied at school for her leg hair and the hair on her upper lip. She’s whip smart, passing a whole grade last year, is building her own robotics lab at her house, loves art, has gorgeous locs, and a contagious smile. I showed her my leg and and armpit hair and told her how cool I thought she was. I also told her if they keep making fun of her body hair to tell them to “FUCK OFF” and then her mom said “oh, no, please don’t tell her that word” LOL so I mean I guess this isn’t super inspirational but I’m like, HALF WAY good with kids. #bodyhairisokay #hairyandhappy #januhairy2019 #januhairy #januhairychallenge #januhairy2020

A post shared by kelsey darragh (@kelseydarragh) on

The global campaign was started last year by student Laura Jackson to encourage women to gain acceptance for growing their body hair naturally and to raise money for arts and education charity Body Gossip.