Contactless devices boost fundraising at cricket charity’s event

The Belvoir Cricket and Countryside Trust raised £16,000 at a recent event through offering supporters contactless, text and online giving options.

Joe Lepper | 31st Dec 19
image of cricket charity representing their new use of contactless technology

A cricket charity says the introduction of contactless giving terminals has boosted its ability to fundraise at events.

The Belvoir Cricket and Countryside Trust has released evaluation for a fundraiser it held at Lords Cricket Ground this year, which was attended by former PM Sir John Major among others.

It raised £16,000, which the charity attributes to the event being the first where it has used a contactless giving terminal.

The event also included a text number and web link to offer supporters further ways to donate.

This contactless, text and online giving tech was handled by DONATE.

“We were very pleased with the team at DONATE who assisted us in all areas to ensure we were fully prepared, everything ran smoothly on the night,” said Debbie Johnson, Capital Campaign Fundraising Manager at the charity.

“Our guests enjoyed a wonderful dinner with guest speaker Sir John Major. We were delighted to raise £16,000 and will definitely use the platforms for our next event.”

The Belvoir Cricket and Countryside Trust aims to encourage participation in cricket in rural communities as well as increase access to the countryside and the sport for disadvantaged young people.

Embracing contactless tech

A report by the Charity Bank into giving trends published this month highlighted the importance for charities of embracing technology in their fundraising, particularly contactless giving.

It cited the annual Royal British Legion Poppy Appeal’s raising of £780,000 from contactless donations this year, compared to £211,000 last year.

Among innovative uses of contactless donation tech in 2019 is animal charity Blue Cross offering video rewards to those donating via its contactless devices.

In 2018 Save the Children launched contactless Christmas jumpers, worn by 30 of the charity’s fundraisers at London Tube stations.