The best digital charity campaigns of 2019
12 Days of Best Of: We take a look at some of the boldest and best digital charity campaigns from 2019.
As we gear up for the festive season, we are celebrating the 12 days of Christmas, as well as the best in digital achievement, with 12 days of ‘Best Of’ lists. Covering everything related to the charity tech sector, join us every day for new ‘Best Of’ lists.
From fundraising to awareness-raising successes, these standout digital charity campaigns made 2019 a great year for charities online.
December – The Prince’s Trust: eBay and #GivingTuesday
The Prince’s Trust has teamed up with online auction site eBay in an exclusive partnership which sees 5p for every transaction of two items or more during #GivingTuesday go to the charity. Among items being promoted for the charity initiative is a limited edition Trunki ride-on suitcase, called Charlie the Dragon, which has been signed by Wales rugby player Shane Williams.
November – Movember Foundation: Movember
It’s fair to say the Movember Foundation’s yearly digital charity campaigns have become a phenomenon since their launch in 2003. This year, the charity teamed up with online retailer Mr Porter to give out tips and advice through its online magazine in another example of a great eCommerce partnership.
October – Brain Tumour Charity: Snapchat filters
The charity released a series of silly but serious Snapchat filters showing the symptoms of a brain tumour and encouraging people to see their GPs – a life-saving scheme that is really making an impression with a younger audience.
October – Unseen: #UnseenStories
This hard-hitting social media campaign grabbed the ‘limelight’ by asking people to turn their social profiles bright green to make people look twice. The campaign draws attention to the hidden plight of modern-day slaves, along with an unsettling series of outdoor posters showing poetry mysteriously blacked out to reveal disturbing hidden messages, all in the charity’s signature green.
September – Stand Up to Cancer- Alexa quiz
Stand Up to Cancer recruited comedian Joe Lycett to host an Amazon Alexa-based quiz for people to host their own fundraising quiz nights at home, in this fun and innovative fundraising campaign based around the latest voice assistant technology.
August – Blue Cross: #PEtBFF
Animal charity Blue Cross played up the cute in this partnership with video platform TikTok asking people to create and share videos of their beloved pets, with the platform pledging £1 for every video uploaded.
July – Kidscape: Friendship Friday
There’s lots to love about this campaign by children’s charity Kidscape, who teamed up with cherished children’s book character Elmer to offer free downloadable school resource packs on anti-bullying for young children.
June – Tommy’s: Splashathon
Baby charity Tommy’s knows where its audience is. The charity utilised its online network of mums through a personalised Facebook Messenger quiz as part of its Splashathon fundraising campaign with children’s swimming classes WaterBabies. Parents answered a quiz to find out their child’s swimming style and were encouraged to join the fun with their little ones for a good cause.
Reaching out to stressed-out students, mental health charity CALM and The Mix partnered with Instagram to launch #GramFam, a digital magazine featuring celebrities, advice and tips. Another great example of a charity having a great understanding of the channels that their young audience like to interact with.
February – Plan International: See For Yourself
In this great example of showing a charity’s impact online, children’s rights charity Plan International kept it positive and simple. Children from Ghana were given handheld cameras to tell their own stories, in an ongoing campaign that puts the spotlight the real people the charity continues to help.
January – Martin House: #NotMartinFromWakefield
Lastly, we wanted to highlight this hilarious ‘accidental’ fundraising campaign that saw the boss of a children’s hospice becomes a social media star after being mistaken on national TV as the new manager of Huddersfield Town FC (we don’t know either, but it worked – the charity went ‘viral’ on Twitter for 24 hours.)