eCards initiative nets charities £20,000
The money has been raised by law firm Bevan Brittan though opting to send e-cards instead of postage on physical greetings cards.
A UK wide law firm is donating £20,000 to charity from money saved by sending eCards instead of traditional paper cards this Christmas.
Each of Bevan Brittan’s four officers, in Birmingham, Bristol, Leeds and London, are giving £5,000 to charitable causes they are supporting.
“The £5,000 donation represents the equivalent cost of postage saved by sending eCards instead of physical cards,” said the law firm.
Bevan Brittan’s Head of Community Engagement Mark Calverley added: “As a firm, we are committed to making a difference to the communities we work in by playing an active role in supporting local charities.
“The charities that each of our offices support are very worthy causes that change lives for the better – whether it’s looking after those born unable to swallow or offering support to those without a home to go to this Christmas.
“I am very pleased that we are able to make these donations at this time of year, supporting those that require care, advice or support.”
The charities that are benefiting are: TOFS (Tracheo-Oesophageal Fistula Support), a Birmingham charity supporting those born unable to swallow, St Peter’s Hospice in Bristol; mental health charities Claro and Mind; and homeless charity Crisis.
The increasing use of e-cards has seen fundraising platform DontSendMeACard.com add a range of functions to encourage more people to raise money by not sending traditional greeting cards.
In October it launched an account version which enables donors to give regularly through the year by scheduling e-cards in advance ahead of special occasions.
Last year Shelter almost doubled the expected donations it hoped to receive from its DontSendMeACard.com initiative.