Charities get ready for #GivingTuesday

Specially branded tweets, Youtube videos and a PayPal initiative are among activity taking place in this week’s worldwide fundraising event

Joe Lepper | 2nd Dec 19
#givingtuesday logo

Charities across the UK are gearing up for a raft of online activity to mark global fundraising event #GivingTuesday (3 December).

The worldwide event is being supported by the Charities Aid Foundation in the UK, which is already generating publicity online through initiatives involving the #GivingTuesday hashtag.

This includes creating a playlist on Spotify, involving tracks such as “I want to thank you” by Otis Redding, to pay tribute to those giving and to celebrate the work of charities.

In addition, PayPal is adding 10 per cent of each donation made to charity to mark Giving Tuesday. This applies to the PayPal Giving Fund from 6am on Tuesday 3 December until a cap of £150,000 has been reached.

Small charities involved

Online activity by small charities includes Tiny Tickers aiming to raise £500 to send hospitals a doll that helps sonographers scan a baby’s heart.

Elsewhere, Cancer Research is among charities to create a #GivingTuesday themed online promotion of its wider fundraising efforts.

Meanwhile the Big Give is launching it matchfunding campaign #ChristmasChallenge19 on Giving Tuesday. This sees the campaign match donations up to the value of £25,000 per organisation.

Giving Tuesday is now in its sixth year and raised more than £7.8m in online donations last year.