Shelter’s boss named best CEO on social media

The Social CEOs awards pays tribute each year to charity leaders who are effectively using social media and digital technology to promote their organisation.

Joe Lepper | 22nd Nov 19

Shelter’s Chief Executive has won the top accolade in this year’s Social CEO awards, which pays tribute to charity leaders who are impressing on social media and championing digital innovation.

Polly Neate has won the best CEO on social media award for using platforms such as Twitter effectively over 2019 to raise awareness of homelessness issues and ensuring policy makers are held to account.


Her profile on social media  as head of the homelessness charity has included urging politicians to ensure affordable homes are being built for those on low incomes.


Earlier this month she also took cabinet member Jacob Rees-Mogg to task for comments he made about the Grenfell Tower disaster in London.

The awards is held each year to recognise digital and social media excellence in the charity sector.

The best trustee on social media has been named as Emergency Exit Arts’ Dana Segal and the best leader on social media is Kristiana Wrixon, ACEVO’s head of policy.

Meanwhile, the best rising star on social media is named as YouthLink Scotland’s Events and Networks Manager Sarah Robertson.

Elsewhere, the best digital chief executive award went to Helen O’Donnell of the Children’s University, best digital leader is Emily Casson, of the Cats Protection League. Maddie Stark Digital Programmes Development Officer of the SCVO is awarded the best digital champion accolade.

The award scheme lists the top 25 social CEOs, which this year includes Tracey Bleakley from Hospice UK and Michelle Hill from Talk, Listen, Change.

Showing the human side of charities

Social CEOs is founded by digital expert Zoe Amar and Matt Collins, founder of digital marketing agency Platypus Digital.

Charity Leaders are using social media to “demystify what their charity does, build relationships with key stakeholders, demonstrate their charity’s impact, connect people who can help each other and show their human side”, said Social CEOs.

Teenage Cancer Trust Chief Executive Kate Collins was named the top social media CEO at the 2018 awards. She was among the judges for this year’s awards.