Shelter’s boss named best CEO on social media
The Social CEOs awards pays tribute each year to charity leaders who are effectively using social media and digital technology to promote their organisation.
Polly Neate has won the best CEO on social media award for using platforms such as Twitter effectively over 2019 to raise awareness of homelessness issues and ensuring policy makers are held to account.
The winner of this year’s #SocialCEOs Award is the amazing @pollyn1, CEO of @Shelter. Well deserved! With her are the awards’ organisers @zoeamar on the left and @charitychap. pic.twitter.com/IPfn9PuYCq
— The Social C-Suite (@TheSocialCsuite) November 21, 2019
Her profile on social media as head of the homelessness charity has included urging politicians to ensure affordable homes are being built for those on low incomes.
I’m on @BBCNews at about 12.30 giving @Shelter reaction to @UKLabour & @LibDems housing pledges and urging @Conservatives to commit to #BuildSocialHousing – there will be no end to the housing crisis without it, that’s for sure
— Polly Neate (@pollyn1) November 21, 2019
Earlier this month she also took cabinet member Jacob Rees-Mogg to task for comments he made about the Grenfell Tower disaster in London.
No one who had seriously thought about the fire, its horror, its context of institutionalised neglect; no one who had listened to its survivors, could say this https://t.co/sZUFYIi8au
— Polly Neate (@pollyn1) November 5, 2019
The awards is held each year to recognise digital and social media excellence in the charity sector.
Meanwhile, the best rising star on social media is named as YouthLink Scotland’s Events and Networks Manager Sarah Robertson.
Wow thank you all so much ☺️ I am humbled, especially with so many incredible people at the #SocialCEOs I have never received an award before (except #monstermunch child of the year when I was 7 😂) thank you 😊 https://t.co/XNnJ1GJvRv
— Sarah Robertson (@YLSSarahRobbo) November 21, 2019
Elsewhere, the best digital chief executive award went to Helen O’Donnell of the Children’s University, best digital leader is Emily Casson, of the Cats Protection League. Maddie Stark Digital Programmes Development Officer of the SCVO is awarded the best digital champion accolade.
Showing the human side of charities
Social CEOs is founded by digital expert Zoe Amar and Matt Collins, founder of digital marketing agency Platypus Digital.
Charity Leaders are using social media to “demystify what their charity does, build relationships with key stakeholders, demonstrate their charity’s impact, connect people who can help each other and show their human side”, said Social CEOs.
Teenage Cancer Trust Chief Executive Kate Collins was named the top social media CEO at the 2018 awards. She was among the judges for this year’s awards.