eBay for charity hits global fundraising target early

The online auction site has announced that it is a year ahead of schedule in its target for fundraising set for 2020.

Joe Lepper | 22nd Nov 19
Ebay user speaking about global fundraising target Elizabeth Bennett’s charity Africa Direct is among those being supported by eBay.

eBay has announced it has reached its goal of raising $1bn (£772m)) for global fundraising target a year ahead of schedule.

The online auction site had set itself a target of reaching this sum by 2020, but has already hit that figure this year through its eBay for Charity initiative.

Since its charity fundraising scheme was launched in 2001 it has supported 83,500 charities around the world which have registered on the platform. This in an increase of 26 per cent year-on-year.

“The eBay community is passionate about shopping with purpose, and this vibrant community of buyers and sellers has enabled us to reach an incredible milestone ahead of schedule,” said Brenda Halkias, General Manager, eBay for Charity.

“eBay for Charity provides an opportunity to support causes that matter, and there are many unique ways for buyers, sellers and charities to get involved.”

Among notableUK  fundraising through eBay was this week’s auction of a replica landspeeder from the Star Wars films. This raised £50,000 for Children in Need.

Earlier this year eBay revealed that it has helped raise £160m for UK charities to date, including £22.5m in 2018.

Youtube promotion

To help promote its charity link ups eBay has produced a series of videos on Youtube to showcase charities it is supporting via their global fundraising targets.

This includes Africa Direct that works to reduce poverty in local communities in Africa by supporting local traders.