Health charity launches ‘Kranky Panky’ online awareness raising drive
Sharing videos via social media is seen by Guts UK as the most effective way to raise awareness of the need for research in pancreatitis.
A health charity has launched a digital awareness raising campaign this month urging people affected by pancreatitis to share videos of their stories on social media during November.
The campaign by Guts UK, which supports research into pancreatitis, first took place in November 2018 and involved the charity sharing stories around pancreatitis.
This year it wants to go further by encouraging more people during November to share their stories and ensure they focus on video clips, which the charity says are more effective.
“We need real-life stories to help the world understand the impact that pancreatitis has,” said the charity.
“Write, email or call us. This year, we’d also like to ask you to consider sharing your story via video. Video is the best performing form of online media, and we hope this can help us reach more people.”
The charity is urging people to share their stories via social media using the hashtag #KrankyPanky.
Today marks the beginning of our #KrankyPanky Pancreatitis Awareness Campaign!💚💜 This month you’ll discover the devastating impact pancreatitis has on families & what our incredible gut army are doing about it. But first, what is a pancreas?! Read here: https://t.co/1yUxNyzTHf pic.twitter.com/RjBVEmX8xj
— Guts UK Charity (@GutsCharityUK) November 1, 2019
In addition, a dedicated campaign web page with fundraising ideas as well as tips and advice for those affected by pancreatitis has been created.
This page is also hosting the stories sent in by the public to raise awareness of pancreatitis research.
Simone Wright’s story of being treated with pancreatitis is among stories already shared this month by the charity.
“The hardest part of this journey was seeing my family around my hospital bed, knowing they are holding back their tears. But this made me fight even more. Each day continues to be a battle, but one I will not lose!” #KrankyPanky
Read Simone’s story: https://t.co/N39OsXkoVA 💜💚 pic.twitter.com/8Xr2vToDrx
— Guts UK Charity (@GutsCharityUK) November 5, 2019
The health charity added: “Kranky Panky began in November 2018, where we shared a heartfelt story a day for 30 days. We reached tens-of-thousands of people. Now we have an even bigger following as a charity, this November we want to go bigger and better than before.”
The pancreas is near the stomach and helps with digestion. Acute pancreatitis is a conditition where this small organ becomes inflamed. Some of those with the condition can develop further complications.