Health charity launches ‘Kranky Panky’ online awareness raising drive

Sharing videos via social media is seen by Guts UK as the most effective way to raise awareness of the need for research in pancreatitis.

Joe Lepper | 8th Nov 19
kranky panky advert from health charity Guts UK

A health charity has launched a digital awareness raising campaign this month urging people affected by pancreatitis to share videos of their stories on social media during November.

The campaign by Guts UK, which supports research into pancreatitis, first took place in November 2018 and involved the charity sharing stories around pancreatitis.

This year it wants to go further by encouraging more people during November to share their stories and ensure they focus on video clips, which the charity says are more effective.

Real-life stories

“We need real-life stories to help the world understand the impact that pancreatitis has,” said the charity.

“Write, email or call us. This year, we’d also like to ask you to consider sharing your story via video. Video is the best performing form of online media, and we hope this can help us reach more people.”

The charity is urging people to share their stories via social media using the hashtag #KrankyPanky.

In addition, a dedicated campaign web page with fundraising ideas as well as tips and advice for those affected by pancreatitis has been created.

This page is also hosting the stories sent in by the public to raise awareness of pancreatitis research.

Simone Wright’s story of being treated with pancreatitis is among stories already shared this month by the charity.

The health charity added: “Kranky Panky began in November 2018, where we shared a heartfelt story a day for 30 days. We reached tens-of-thousands of people. Now we have an even bigger following as a charity, this November we want to go bigger and better than before.”

The pancreas is near the stomach and helps with digestion. Acute pancreatitis is a conditition where this small organ becomes inflamed. Some of those with the condition can develop further complications.