LGBTQ+ charity to raise donations through Pride computer game

Kaleidoscope Trust will gain 10% of sales of the Pride Run game through its deal with Green Man Gaming.

Joe Lepper | 20th Sep 19

An LGBTQ+ charity has linked up with a gaming firm to receive donations through sales of a computer game where players have to keep their own Pride parade on track and protect it from abuse.

Kaleidoscope Trust, which support the rights of lesbian, gay, bisexual and trans people, has formed the digital fundraising link up with Green Man Gaming to receive 10 per cent of proceeds from the rhythm game Pride Run. This is being made available via the Steam computer gaming platform from October.

> See also: 5 ways to be a digital champion for Pride

The game features a number of modes where players can look to keep the Pride parade on track or a harder mode where they have to battle to protect the march from “haters around the globe”, according to Green Man Gaming.

Kaleidoscope Trust Executive Director Phyll Opoku-Gyimah said: “It was wonderful to get a preview of Pride Run when we first met with Green Man Gaming and it’s a really fun game that we are all excited to play.”


Gaining gamer support

Opoku-Gyimah added: “Through the launch of Pride Run, we hope to harness the support of the gaming community not only to raise funds for the work that Kaleidoscope Trust does to advance LGBT+ rights internationally, but to help open up conversations within the gaming community – and beyond – about discrimination against LGBT+ people around the world.”

> See also: Pride in London uses digital media to promote 46th parade

The game has been created by IV Productions. Its Chief Executive Officer and Game Director Ivan Venturi, said: “We’re a diverse development team, and many of us have been lucky enough to attend different Pride events around the world.

“We felt it was about time someone gamified the sheer energy, passion and extravagance that emanates from these celebrations of LGBTQ+ culture. Even better when we can celebrate Pride and give back to the community at the same time.”

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