The top new digital ways people are donating to charities

We’ve put together a master list of the great new ways charities can drive donations with digital.

Chrissy Chiu | 5th Sep 19

Many UK charities have branched out from traditional on-the-ground and face-to-face fundraising approaches and are embracing digital. Increasingly, fundraising momentum depends on the reach and speed of digital.

Here are just a few of the new avenues that digital has opened up for charity fundraising, looking back on some of the great stories we’ve covered over the past few years on Charity Digital News.


Text message donation

Text message/SMS is still an extremely fast and convenient way to donate, especially for live events and physical advertising campaigns.

Read more on Charity Digital News:

The best UK charity text donation services

Text donation in the UK: infographic

How the Wild at Heart Foundation doubled its text giving total


Convenient contactless donations

The growth of contactless card payments has inevitably carried over to the charity sector. Contactless donation boxes, donation stations in shops and as part of advertising campaigns or at fundraising events have all made use of this growing trend.

Read more on Charity Digital News:

Charity boosts income with contactless shop window

Christian Aid Week trials cashless donations

Save the Children launches contactless Christmas jumpers


The power of the crowd

The connective power of crowdfunding brings individual and corporate givers together for a common cause. For charities, a selection of the best, low-cost crowd funding platforms includes Crowdfunder, JustGiving, Chuffed, and Ethex.

Read more on Charity Digital News:

The best online fundraising platforms for charities

JustGiving removes platform fees for charities

Fundraising platform converts computer power into funds


Going viral on social media

Global campaigns like ALS’ Global Ice Bucket Challenge, Movember and #nomakeupselfie have raised not only profiles, but funds. In the UK, #nomakeupselfie raised £8 million in six days for Cancer Research UK.

Read more on Charity Digital News:

The best social media management platforms for charities

The best niche social media platforms for charities

2019’s best charity digital campaigns (so far)


Facebook donations and Messenger

Facebook Messenger is a unique and free way to interact with potential donors and advocates for your cause on a personal, one on one basis. Greenpeace, for example, has been using Facebook Messenger app as a channel to connect with donors around their campaigns and encourage regular donations.

Read more on Charity Digital News:

How Greenpeace is driving regular donations with Facebook Messenger

How to make the most of Facebook’s Charitable Giving Tools

Facebook pledges to match £1m Red Nose Day donations


Donating instantly from Instagram

Instagram can be a fantastic channel for fundraising. For example, charities can enhance their donation reach by attaching the Instagram button to their Stories. Some of the first charities to take up the new Instagram Stories includes WWF, and Mind Charity.

Read more on Charity Digital News:

How your charity can punch above its weight on Instagram

How small charities can succeed at Facebook and Instagram

Instagram launches donation stickers for charities


Twitter for fundraising

The limited number of characters available on Twitter doesn’t stop charities from maximising the digital space.

Read more on Charity Digital News:

How #StartsAtHome uses social media to put the spotlight on supported housing

The best social media management platforms for charities

Social media users urged to talk about mental health


Gaming for fundraising

Gaining in popularity and speed of donation driving, platforms like Twitch have captured the younger crowd. Demonstrating the power of the platform, champion gamer H.bomberguy played for 57 hours to raise $340,000 for UK charity Mermaids.

Read more on Charity Digital News:

Make-A-Wish announces fundraising partnership with gaming service

How charities are levelling up their fundraising through livestream gaming

Fundraising boss completes 24-hour gaming challenge



Bitcoin as the new fundraising currency

Bitcoin and cryptocurrency are growing in popularity as ways for charities to securely manage philanthropy. First in use by the RNLI, other charities like Breast Cancer Support, and HHUGS have followed suit, potentially allowing them to gain from any upside movement in Bitcoin value.

Read more on Charity Digital News:

Bitcoin for charity fundraising: behind the buzzword

Bitcoin match-funding to pay for second Rwandan school

What do digital kitties have to do with charities?