Legacy giving campaign goes back to the 1970s

The Remember a charity campaign involves more than 200 voluntary sector organisations and will this year be running a 1970s themed push to encourage legacy giving.

Joe Lepper | 5th Sep 19

An online campaign written by the comedy actor Matt Berry to evoke TV programmes from the 1970s is to launch next week to promote this year’s Remember a Charity week.

The week of activity takes place from September 9-15 and aims to encourage people to remember charities when drafting their will.

The series of online films written is to launch during the week reminding people of much loved 1970s TV shows and moments such as Dr Who, ‘Who Shot JR?’ and Points of View.

 

Len Goldman promotes campaign

Ahead of the launch former Strictly Come Dancing judge Len Goldman is starring in an online video promotion to encourage people to watch the films.

> See also: Cancer Research UK launches legacy giving campaign

Remember a Charity Week brings together more than 200 charities to encourage legacy giving.

“Remember hiding behind the sofa at the sight of Daleks? Or wondering who shot JR? Then you’ll love our new 70s-inspired show, which launches during Remember A Charity Week,” says a Remember a Charity Week statement.

“In our new light-hearted show, written and voiced by comedian Matt Berry, you’ll see why leaving a gift in your Will is something anyone could do and how even a small gift can make a huge impact.

The campaign’s theme to ‘remember pass on something wonderful by leaving a gift in your will’ is also being presented online in a 1970s style, on the Remember a charity campaign website and via social media.

This is the tenth annual Remember a Charity Week.

Previous Remember a Charity Week campaigns have included the launch of a pirate radio station in 2017 and the Take A Moment campaign in 2013.

> See also: Legacy donor data reveals trends

Rob Cope, Director of Remember A Charity, added: “Raising more than £3 billion for good causes annually, legacies are a critical part of the UK fundraising landscape, but we shouldn’t be afraid of injecting a little humour into the way we talk about them with supporters. Legacies have a huge impact on the world and the more approachable we can make the topic the better.

“This year’s campaign is all about enabling conversation around legacy giving, addressing any misconceptions people might have and, ultimately, taking us even further along the behavioural change spectrum from awareness to take action.”

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