Air ambulance charity to overhaul website

Air Ambulance Kent Surrey Sussex hopes the revamp will boost donations and improve visitors’ digital experience.

Joe Lepper | 22nd Aug 19

An air ambulance charity that covers three counties across England has announced plans to overhaul its website to boost its profile and fundraising activity.

Air Ambulance Kent Surrey Sussex (AAKSS) wants to improve the user experience of visitors to the site and boost donations through the move.

Carrying out the development is digital agency Sigma, which is looking to unveil the new website in March 2020.

Work to improve the site will include integrating with other charity platforms and management of campaigning and event activity.

> See also: London’s Air Ambulance launches new Facebook campaign

This also includes using Umbraco, the open source content management system that Sigma is partnered with.


Optimised to boost engagement

“We’re extremely excited to be working alongside the team at AAKSS. Their round-the-clock, life-saving work is absolutely vital and so it’s great to be chosen to help them improve the experience of visitors to their site,” said Hilary Stephenson, Sigma Managing Director.

“The charity sector, like many others, is undergoing a major digital transformation. As such, it’s important to ensure that all platforms are fully optimised to maximise engagement with potential donors – that’s what this project will deliver.”

Denise Hooton, AAKSS Head of Marketing, added: “It’s great to have Sigma on board to help ensure that we can continue to provide this essential life-saving service for people across our region.

> See also: Armed forces charity overhauls website

“Their team has been extremely responsive to our requirements, and we look forward to seeing the positive results of the work ahead.”

According to latest charity figures AAKSS helps around 2,000 people a year. It operates with two crews for 18 hours a day, with a single crew for the remaining part of the day.

In July this year London’s Air Ambulance launched a fundraising campaign involving Facebook to challenge the misconception that air ambulances are publicly funded. A stakeholder event by the charity found that a common myth is that it is a government funded body rather than being run by the voluntary sector.