Online campaign urges people to ‘Save the F***ing Rhino’

The Save the Rhino International fundraising campaign is focusing on the threat posed to rhino reproduction and the populations of the most endangered rhino species in the world.

Joe Lepper | 16th Aug 19
Photo credit: Phil Perry / Save the Rhino International

An animal welfare charity has launched a bold campaign across online platforms called ‘Save the F***ing Rhino’.

The #RhinoRealTalk campaign has been created by Save the Rhino International to focus on rhino breeding if endangered rhino populations, particularly in Indonesia.

There are fewer than 80 Sumatran rhinos and fewer than 70 Javan rhinos, according to latest figures from the charity.

> See also: Save the Rhino appoints Twogether for 2015 Rhino Drive

The campaign features a range of social media posts calling for donations to help the charity protect the future of rhino populations, which are under threat from poachers.

Also included in the campaign is a separate page as part of the Save the Rhino International website, offering further details about rhinos’ breeding patterns. This also has a call to raise £20,000 to support the charity’s campaign.

Reducing chance of reproduction

“It’s a Western urban myth that rhino horn has been used as an aphrodisiac for centuries. Ironically, criminal syndicates have seized upon this false understanding and have started to promote rhino horn as an aphrodisiac in Southeast Asia, at the same time reducing rhinos’ chance of reproduction,” said Save the Rhino International’s Chief Executive Officer Cathy Dean.

> See also: Wildlife Trust kicks off  fifth annual social media campaign

“While the situation has showed slight improvement, with a reduction in poaching figures last year, there is still so much to do. We’re launching this campaign to share the real message that rhinos are still in trouble, and our help is urgently needed.”

The charity says the campaign is the “biggest, boldest and most urgent” campaign in the charity’s 25-year history. Imagery has been created by the charity’s pro-bono agency Slider Creative.