Duke and Duchess of Sussex use Instagram to back charities

The royal couple are using the social media platform to boost awareness of lesser-known charities.

Joe Lepper | 15th Aug 19
Image of the Duke and Duchess of Sussex

The Duke and Duchess of Sussex have used their official Instagram account to help raise the profile of 15 selected charities and good causes.

The couple have made the move to highlight the work of “lesser-known” charities who are making a difference at a grassroots level around the world.

“This month we turned to you for ideas of accounts to follow featuring people, organisations and causes that you find inspiring or noteworthy. Thank you to each and every one of you who contributed,” said the couple to their Instagram followers.

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“Many of you have suggested that we use this month as an opportunity to highlight lesser known organisations and shine a light on those working hard behind the scenes that may not get the level of attention that they so rightly deserve.

“These accounts showcase those persevering at the grassroots level, connecting our global community through a shared lens of giving back and helping one another. We were so happy to learn about them and are now able to share them with you!

“Thank you for being part of this collective conversation with us; we hope everyone has enjoyed discovering many of these accounts and engaging with each other on how we can all be Forces For Change”

Charities being supported

Those being supported are Tiny Tickers, Global Wellness Day, Art Of Hope, Love the Oceans, Beyond Blue, Lion Guardians, Rafiki Mwema, Earth Day Network, Plan International UK, Children International, Free Wheelchair Mission, Save the Bees, BlinkNow Foundation, Waves for Change and Pawsitive Change Program.

> See also: Instagram launches donation stickers for charities 

The Instagram account of the Duke and Duchess of Sussex has 9.3m followers and is only following their selected good causes.

In an Instagram response, Plan International UK, which supports vulnerable children, said “The BIGGEST ‘thank you’ @sussexroyal for following us and shining a light on the people, organisations & causes who are Forces for Change today.

“We are truly honoured and thankful for their support & the support of everyone who tagged us and made this platform possible.

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