Disability Sporting event gets Marvel superhero boost

With the support of Crowdfunder and Marvel’s heroes, the UK’s only sport event dedicated to those with a disability is set to make a big impact.

Emelia Goodall | 2nd Aug 19
Marvel Fundraising Disability

‘Superhero Tri Powered by Marvel’, the sport event conceived by ex-Paralympian Sophia Warner is coming up on August 17th.

Crowdfunder, the digital fundraising platform, are the official charity fundraising partner. Disney’s Marvel will also be joining in. Their super hero cast will also be there to inspire supporters and sports people.

Of the partnership, Sophia Warner said: “The idea behind our official partnership with Crowdfunder.co.uk was simple for me. Everyone we talk to loves the Superhero Series Powered by Marvel and the thing that strikes me is they always ask ‘how can we help or get involved?’ Now through our partnership everyone can bring their own Superhero spirit straight to the events and the people that want them.”

Ahead of the event, Crowdfunder has launched a new digital product called the ‘Multiplier’. This allows fundraisers to incentivise crowds to donate for their chosen charities. The Multiplier feature empowers individuals, groups and organisations to help on your behalf. Along with the new feature, match funding is also available on the digital fundraising platform.

What Crowdfunder think of the partnership:

Simon Deverell, Creative Director at Crowdfunder.co.uk. said: “We’re seeing more and more charities use Crowdfunder as a more compelling way to raise funds and engage new audiences, beyond a simple donation, so we’re delighted to be working with Superhero Series Powered by Marvel to launch our new charity feature which firmly puts stories and crowd building at the heart of fundraising. That’s why this is a perfect match. It’s also a much needed shot in the arm for charities building new fundraising audiences post-GDPR.

Our new offering for charities will enable ‘Superheroes’ to raise vast sums of money for a wide range of charities and good causes. It will bring together organisations – big and small – directly with their fundraisers to create far more meaningful relationships and it will help them both build their contacts and networks in the process. It’s social media in its purest, most positive form and that’s the real beauty of everyone working together on Crowdfunder.”

The sports series is the nation’s only event dedicated to the UK’s 13.3 million people with disabilities. Throughout the event, participants will be able to have fun in sporting events with all the equipment and no cut-off times.

Leading the competition winners’ team as they finish the course is the Celebrity Team, including DJ and journalist Jordan Jarrett-Bryan; Paralympic equestrian champion Sophie Christiansen; Invictus Games athlete, JJ Chalmers; Paralympian and Wimbledon doubles champion, Alfie Hewett; and eight-time London Marathon winner and six-time Paralympic champion, David Weir.

The series will also be covered by award-winning journalist, author and TV presenter, Clare Balding who will be hosting the 60-minute programme on Channel 4.