Digital outdoor advertising to break down stammering myths

Digital advertising posters and an online plea for writers are among the British Stammering Association campaign activity.

Joe Lepper | 26th Jul 19
Image of digital outdoor advertising from the British Stammering Association

The British Stammering Association is carrying out a raft of digital activity for a campaign aimed at breaking down stereotypes around the condition.

The Stamma campaign involves the charity, which also trades as Stamma, using digital outdoor advertising spaces in UK wide locations aimed at dispelling myths around stammering. It is also aimed at encouraging those with a stammer to share their own stories and join the campaign.

The campaign posters show the words ‘I stammer’ in disrupted, blocked and extended text to illustrate the speech of those with a stammer. Set within this are messages from those who stammer with text such as ‘I’m not nervous’ and ‘Don’t hang up on me’.

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The digital poster campaign has been designed by agency Zag and is at locations including London Euston Station and Glasgow’s St. Enoch Centre.

Online plea for stories

In addition, the charity is inviting people with a stammer to write about their experience for their website.

Abed Ahmed, British Stammering Association Trustee, Supporter and Teacher at Washwood Heath Academy, Birmingham, said: “Being bullied, teased or simply not being given the time to say what they want, all contribute to a student feeling that their opinions don’t matter.

“It’s awful to think that children are limiting their dreams for the future based on the ill-informed opinions of others.”

According to a YouGov poll, more than half of those surveyed have mistakenly believed that a stammer is caused by nerves. More than one in four said they are comfortable hearing a joke about stammering.

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Charity patron Ed Balls added: “When I was an MP my colleagues in Parliament and the media sometimes mistook my stammer for nerves or a lack of conviction. It was very frustrating but I learned that to be open about my stammer took the pressure off me and helped them understand.

“I hope this campaign will help many more people understand what a stammer is all about, so that more people who stammer are able to make the most of their talent and potential.”