New survey reveals trends driving fundraising success in 2019
A major new benchmarking report from charity tech partner Blackbaud Europe shows how charities can drive fundraising success through digital, comparing their strategies to over 1,000 non-profit organisations.
Over 1,000 charity professionals have contributed to a survey revealing the trends driving fundraising success in The Status of UK Fundraising 2019 Benchmark Report.
The report, produced by charity software partner Blackbaud Europe in partnership with the Institute of Fundraising, found that organisations that were meeting or exceeding their fundraising goals had three things in common; they all prioritised an investment in fundraising strategy, skills and people, and technology solutions to support their strategic direction.
More work to do
60% of respondents who said their strategy successfully increased fundraising said their people had the right level of skills, while 52% of these respondents said they had the right level of investment in fundraising activity. Of these, 52%, 66% said they effective systems and technology in place.
The survey also revealed that 40% of respondents felt unaffected but GDPR, and that it had not led to a significant loss of supporters. 67% of respondents said that they now thought the biggest challenge to the sector’s success was the UK’s wider economic environment.
Respondents to the survey also said that they thought the sector could do more to address diversity, equality and inclusion, with only 21% feeling that the charity sector was taking appropriate action. The survey found that only 8% of fundraisers are from minority ethnic groups, and that 85% of entry level positions are held by women, dropping to 61% of director posts. Conversely, men occupy 15% of entry-level roles but 37% of director roles.
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Challenges and opportunities revealed
This is the second year that the research has been carried out by Blackbaud Europe and the Institute of Fundraising. A total of 1,012 respondents completed the survey, with 30% of respondents from small charities (total income under £1m annually), 38% from medium charities (total income between £1-10m) and 24% from large charities (income over £10m).
Speaking on release of the survey, Casper Harratt, Director of Marketing at Blackbaud Europe said: “Over 1,000 charity professionals took the time to give us their insight into fundraising in the UK right now. What came across in our analysis is the level of agreement in most areas.
“There’s wide ranging evidence that a solid strategy, skills and systems are required to sustain growth, and that GDPR was not the death-knell of fundraising.
“Undoubtedly, there are serious challenges and areas to improve on, particularly diversity across the sector and in senior leadership positions. But it is encouraging that fundraisers generally have faith in their own organisations to embrace opportunities and tackle these challenges head-on.”