Action for Children launches online push for Choose Childhood campaign

The charity’s campaign includes activity on social media, including Youtube and Twitter and also reveals how online and face to face bullying is young people’s top concern.

Joe Lepper | 9th Jul 19
Image of a young boy on the swings. Action for Children's Choose Childhood campaign

Action for Children has launched a raft of online activity to promote its campaign Choose Childhood.

The charity is urging the public to add their name online in support of the campaign and is also staging activity across social media and its website.

Launched this week, the campaign is calling on the government to develop a national action plan for children offering a commitment that every child will receive a safe and happy childhood.

The aim is to garner 3,000 members of the public to support the campaign.

Activity on Twitter includes promoting how 4.1m children in the UK are living in poverty. A report called Choose Childhood: building a brighter future for our children is also being promoted.

Online bullying concerns

The campaign details how bullying, both online and in person, is the top barrier to a good childhood according to young people. This was cited by 61% of those surveyed.

Other concerns include Brexit, mentioned by more than a third (38%), while around half are worried about poverty, homelessness, terrorism and the environment.

In addition, the campaign is being promoted on Youtube via a one minute film showing a child fleeing a violent home.

What we want is for every child and young person in the country to have a safe and happy childhood with the foundations they need to thrive,” said Action for Children’s chief executive Julie Bentley.

She added: “Our research shows children worry about poverty, homelessness and terrorism and the vulnerable children we work with every day are facing traumas like domestic abuse or neglect, going hungry or struggling with their mental health, without the support they desperately need”

“We want to see the establishment of a National Childhood Strategy, so departments right across government can get a grip on these issues, backed with funding to deliver urgently needed services to keep children safe from harm.”

The campaign has been launched as part of Action for Children’s 150th anniversary.