Online activity takes place for charity dance event

The national fundraising push between Tesco and three health charities invites the public to upload footage of their dance moves.

Joe Lepper | 26th Jun 19

A raft of online activity is taking place during a dance marathon fundraising partnership between Tesco and three health charities, Cancer Research UK, the British Heart Foundation and Diabetes UK.

The fundraiser sees the retailer run a three-day dance marathon fundraising event in its stores from 18 to 20 July, as well as a Guinness World Records attempt to complete a 30-hour dance marathon relay at Wembley Stadium.

The Dance Beats event invites the public to download a Dance Beats fundraising guide to stage their own event and upload footage of their own dance moves to Tesco’s social media channels from the end of June. Every dance move that is uploaded sees Tesco donate £10 to the Dance Beats campaign, up to a maximum of £100,000.

In addition, the event is being promoted via Tesco’s Youtube channel, which features footage of a Dance Beats Super Group featuring professional dancers Oti Mabuse and Kimberley Wyatt as well as singer Aston Merrygold.

Health benefits

“Being part of the Dance Beats campaign gives me an opportunity to not only support three wonderful charities but also share my love for dance and the health benefits a good dance session can provide,” said Mabuse.

In a joint statement Michelle Mitchell, Cancer Research UK chief executive, Simon Gillespie, British Heart Foundation chief executive, and Chris Askew, Diabetes UK chief executive, said: “It’s so exciting to be part of Dance Beats, Tesco’s new fundraising campaign.

“Collectively, Dance Beats will support the vital work of the British Heart Foundation, Cancer Research UK and Diabetes UK. Money raised from the events will help fund pioneering research to improve the lives of those affected by heart and circulatory diseases, cancer and diabetes.”