2019’s best charity digital campaigns (so far)

Halfway through 2019, we highlight some of the most innovative and creative charity digital campaigns of the year.

Chrissy Chiu | 25th Jun 19
Image of mobile phone

Going digital for charities means adding firepower to fundraising reach. Charity digital campaigns can be done even on a shoestring budget with the right ideas in mind.

For small to medium size charities, online digital fundraising campaigns need not be complex – platforms like WokenUp, The Good Exchange, and EthicalMuch can help connect charities with donors through online matching and crowdfunding, while wide-ranging social media platforms like Twitter, Facebook and Instagram can help campaigns go viral.

Last year, some of the most compelling charity digital campaigns made use of innovative digital technology. Despite the perception that charities are failing to digitise, many made use of cutting edge technology – in 2018 the Dyslexia Association used facial recognition software to understand living with dyslexia, while WaterAid used 360 video technology to connect donors with recipient experiences.

Halfway through 2019, we take a look at some of the most innovative and attention-grabbing charity digital online campaigns of the year so far.

Seen any more you think should make this list? Leave a comment below!


Vita! 30 Day Vegan

Image of bowl filled with vegan food.

Kickstarting the year with healthy eating habits, vegan campaigning charity Viva! launched an app in early 2019 to inspire and encourage vegan eating. Piggybacking off existing apps which make use of dietary regimes, the app presents three meal plan options for users – the 30-Day Vegan Meal Plan, Can’t Cook Won’t Cook, and Gluten Free Recipes.

Free to download to mobile phones, the app heavily features Instagram worthy photos and taps into the anti-meat sentiment popular with millennials. Twinning with the mobile app, the charity has also issued podcasts highlighting the plight of farm animals while encouraging a more compassionate, healthy diet.


Lightful: #ReclaimSocial

Image shows mobile phine with a smiley face on it.

#ReclaimSocial, led by tech-for-good firm Lightful, includes World Wildlife Fund, Samaritans, Macmillan Cancer, Royal National Lifeboat Institution, the Big Give and Giving Tuesday – working together, they focus on sharing positive stories. For the second year running, organisers encourage social media users on Twitter, Facebook and LinkedIn to post. To date, the campaign has had 7,300 tweets, connected 5,000 people and has had overwhelmingly positive mentions at 99%.


CALM/The Mix: #GramFam insta’zine

Image from #GramFam Instagram magazine

Reaching out to stressed out students, mental health charity CALM and The Mix partnered with Instagram to launch #GramFam, the digital magazine featuring celebrities promoting mental health.

Of the new Insta ‘zine, CEO Chris Martin of The Mix said: “This issue of the Instazine will reach far and wide with tips from new supporters such as Jameela Jamil and KissFM’s Tom Green, enabling us to support anyone struggling under the pressure of exams as well as letting them know that The Mix is there for them whatever life throws their way.”


Wildlife Trust: 30 Days Wild

Image of a fox. The Wildlife Trust's 30 Days Wild encourages people to get out and about in nature.

Bringing people closer to nature, the 30 Days Wild campaign by The Wildlife Trust is in its fifth year running. This year, the online digital campaign is encouraging care homes to explore their natural surroundings.

Tapping into a large following, the online campaign has garnered 15,000 followers with 18,000 tweets – with posts sharing wildlife across the country in urban and rural areas. Targeting care homes, businesses and schools, the Wildlife Trust launched bespoke online pages to help organisations connect through wildlife webcams, the 30 Days Wild calendar and social media posts.


English Heritage: Blue Plaques

Image of English Heritage's digital blue plaques campaign

Blue plaques connect the history of London with the present day – English Heritage’s digital blurbs let people passing by know where iconic men and women have lived or worked. Partnering with InLinkUK, English Heritage are looking to revitalise interest in history and address the gender imbalance – only 14% of blue plaques feature women. InLinkUK digital screens replacing BT phone boxes will feature blue plaques within the vicinity and welcome residents to nominate local women to be recognised.

Matt Bird, General Manager at InLinkUK said: “We are pleased to support the more plaques for women campaign with English Heritage by displaying these across our InLinks in London boroughs and addressing the gender imbalance in London’s blue plaques.”


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