Digital support network for arts organisations launched
Arts Council England has announced the launch of a specialist network for arts organisations, with training, workshops and resources across a wide range of digital competency areas.
Arts Council England has announced the launch of the Digital Culture Network – a partnership of nine tech champions based across England designed to help arts and cultural organisations make the most of digital tech.
Through the network, digital specialists will be on hand to offer arts-based organisations training, support, events and one-to-one surgeries on web design, social media, e-commerce, data analytics and digital marketing.
Arts charities can also access resources and learning materials through a new online portal.
As part of the launch, seven events across the country will be delivered in partnership with Google, which have been designed following a pilot with 130 cultural organisations learning about content strategy and data analysis. The sessions will featsure tips on making the most of Google-owned resources like Google Analytics and YouTube, as well as the chance to recieve one-to-one support from the experts.
Huge potential for arts orgs
The launch of the Digital Culture Network delivers on the commitment made by the DCMS (Department for Digital, Culture, Media and Sport)’s 2018 Culture Is Digital report to help the cultural sector make the most of technology. The report recommended that the Arts Council partner with technology companies to deliver training, and facilitate partnerships and collaborations between the tech sector and cultural organisations.
The report outlines the huge potential for arts and cultural organisations to create imaginative experiences, drive their business models, operate more effectively and increase access to culture for all.
Francis Runacres, Executive Director, Enterprise and Innovation at Arts Council England said: “There is huge potential for technology to transform how arts organisations operate, helping them reach new audiences, develop innovative business models and transform how they share their work. Through the Digital Culture Network we’re making sure that cultural organisations throughout England are ready to take advantage of all the opportunities new technology has to offer.”
As registered charities, arts organisations can benefit from the many discounted and donated software programmes available on the Charity Digital Exchange platform, which has helped UK charities save over £250,000 and gain access to many of the most useful tech products.