The best social media management platforms for charities
We share the best cost-effective social media management platforms that charities need to know about.
Launching into a full-on social media strategy is an important way to transform fundraising and connect with a wider audience. Social media giants like Instagram have already proven valuable to small and large charities alike, connecting with communities through stories, posts and likes across the social media platform’s vast network of users.
Social media guru Zoe Amar, one of the charity sector’s leading experts in digital communications and marketing advises that social media can be managed in under 30 minutes a day. Important considerations to crafting a social media strategy includes scheduling posts, responding to any comments, and measuring success. Really understanding how social media content is performing helps craft and refine digital strategies and drive their success.
Sometimes, charities are reluctant to join the crowd – for those with limited resources or experience, managing multiple platforms such as LinkedIn, Twitter, Instagram, and Facebook can be overwhelming despite the willingness to engage. Underscoring the difficulty in using social media, a recent survey by Social Misfit Media found that despite frequently posting on social media accounts, charities are slow to integrate social media in their overall digital strategies.
There are social media management platforms which help charities hone their craft in social media posts, scheduling and analytics. For this reason, we’ve listed some of the most cost-effective, influential social media management platforms for charities.
1 – Lightful
Lightful helps deal with posts, scheduling, access rights, and tone across an entire organisation. Specifically for social good, Lightful works with charities to drive maximum impact from their social media, and already works with charities like The Big Give, London’s Air Ambulance, Guy’s St Thomas, and many others. For charities looking to grow their presence, Lightful offers performance measurement for social media posts.
To help navigate the minefield of social media faux paus, Lightful recently held a webinar teaching the ‘tricks of the trade’ and social media best practices.
Inspirational messages and positivity can also help drive social media campaigns. For the second year running, the hashtag #ReclaimSocial on social media campaign, led by Lightful, includes the World Wildlife Fund, Samaritans, Macmillan Cancer, Royal National Lifeboat Institution, the Big Give and Giving Tuesday positive impact stories.
Pricing: Free trials are available for 30 days; for grassroots movements, use is free of charge. Otherwise, packages range from £35 to £100 for the management of between 10 to 50 social media accounts.
2 – SocialPilot
SocialPilot is a platform designed to help streamline social media platforms like Facebook, Twitter, LinkedIn, GoogleBusiness, Pinterest and Instagram. Helping to make the best use out of analytics, the SocialPilot can extract data from specific social media pages, identify ‘influencers’ who can help with increasing visibility, and advise on audience statistics. Charities interested in maximising their social media tools may find this platform useful as it helps companies track audience growth and change over time.
Pricing: Pricing is marked up by the number of accounts the platform manages, with packages available from around $25 per month, with a 30% discount for charities.
3 – Buffer
Buffer helps organisations save time and resources by aggregating social media platforms together into one view. Buffer has an easy to use dashboard that enables users to extract data analytics. Buffer also offers free expertise when it comes to maximising reach – top five tips for tweets include using images, short, snappy messages, refraining from links, and use of hashtags.
Pricing: Packages vary across the number of social media accounts, users, posts, and reporting. The flexibility in pricing means that charities can select the metrics that matter most. Monthly rates range from $15 to $220 or so per month, depending on the chosen functionality.
4 – TweetDeck
Part of the Twitter family, TweetDeck is a social media dashboard enabling users to manage multiple accounts. The platform is easily accessible via an internet browser or a client desktop application. Tweet Deck also allows users to collect statistics on their Tweets. The social media platform management tool is also free of charge for non-profits.
Pricing: Free of charge.
5 – Hootsuite
Targeted at larger, more sophisticated charities, Hootsuite offers comprehensive social media management services across 35 social media platforms. Hootsuite enables users to schedule content, post across multiple accounts, derive analytics, monitor performance, and control individual user access rights. Interestingly, Hootsuite can also allow more sophisticated users to build customisable reports based on over 200 social media metrics, allowing organisations to do their own data crunching and interpretation. Offering a total package, Hootsuite can also allow users to upload video content to YouTube, Twitter, Facebook and Instagram.
Pricing: 30-day trials are available; for individuals managing only a few accounts the platform offers packages free of charge. Other pricing plans start at £25 per month and upwards.
Catch up on Charity Digital’s social media webinars:
- Content Planning 101
- Social Media Best Practices for Charities
- Leveraging the power of personalisation for your charity’s social media
- How to build the online community that will amplify your cause