Wildlife Trust kicks off fifth annual social media campaign

The Wildlife Trust’s ’30 Days Wild’ challenge sees Twitter users sharing their wildlife experiences for the whole of June.

Chrissy Chiu | 29th May 19

The Wildlife Trust is calling on everyone to go wild every day in June as part of its social media campaign 30 Days Wild.

Under the hashtag #30 Days Wild, people will be sharing thousands of experiences in parks, gardens and the outdoors as they seek a moment of nature every day. The campaign encourages everyone to enjoy nature in their neighbourhoods through daily ‘Random Acts of Wildness’ such as listening to bird song, gazing at butterflies, growing borage for bees or just making the most of parks, gardens and school grounds.

In its fifth year, it looks set to be bigger and wilder than ever with a record number of 60,000 people, families, schools, businesses and care homes throughout the UK having signed up to receive a free pack of ideas and to take part.

The impact of taking part in 30 Days Wild has been tracked by academics at the University of Derby. Their study found that people who did something ‘wild’ each day for a month, felt happier, healthier and more connected to nature, with added benefits for the natural world.


New challenge for care homes

This year, 30 Days Wild is encouraging care homes to share the joy of nature with their residents. For the first time, there’s a specially tailored activity pack and over 350 care homes have so far signed up to take part.

Among them is the Your Health Ltd group, which has ten care homes across England and trialled activities last year.  The homes saw some remarkable benefits as a result of taking part, with residents experiencing less anxiety and fewer falls.

Derbyshire Wildlife Trust volunteer Louise Baker trialled activities in the residential homes last year and says: “It doesn’t matter where our homes are, each will take something from the challenge and no two days, or activities will be the same. Our homes occupy urban streets, landscaped parkland and rural locations – one home will enjoy the birdsong heard in its suburban garden, while another will record wildlife that thrives in its wildflower meadow and orchard. We are looking forward to another magical month.”