Local charities win social media training
25 local charities from the Isle of Man have recieved bespoke training on their social media strategies thanks to a workshop from sports betting company Celton Manx.
Local charities have been given a social media training boost as part of winning the Celton Manx recognition award.
Last year, 25 local Isle of Man charities including Autism in Mann, Diana Princess of Wales Care at Home Trust, Douglas Coal Fund, Isle of Man Federation of Women’s Institutes (IOMFWI), Leonard Cheshire Disability Isle of Man, Pisces Swimming Club and Southern Community Initiatives were recognised with awards – some received financial help, while others received practical support.
Selected delegates participated in a social media masterclass delivered by sports betting company Celton Manx, through which they recieved a broad spectrum of social media training.
Leonard Cheshire’s Helaina Crawford said: “We find recruiting volunteers and engaging in general with the community quite a struggle, so this training session has been really useful.”
“Martin (Celton Manx IT Manager) explained things in a way we could all understand and has given me the confidence to develop our Facebook page.”
Social media accounts give voice to charities
Social media training can help lesser known charities raise their profiles to recruit volunteers or engage with audiences through different channels.
Pisces Swimming Club’s participant Barry Dulson said: “We’re a small and not that well-known charity.”
“We knew we needed to have a social media presence to raise awareness and recruit more volunteers so saw this workshop as a brilliant starting point.”
“It’s given me renewed enthusiasm to develop our social media accounts.”
For other charities, perceptions are important:
“Having a good social media presence that engages people helps to change perceptions and that’s really important for charities like ours,” said Jules Watterson from Special Olympics Isle of Man.
Helping charities grow
Celton Manx executive director Bill Mummery said: “Investing in the community is at the heart of our Recognition programme so we were pleased to support these local charities to heighten their digital presence, promote their brand and amplify their good work by providing this social media masterclass.”
“For third sector organisations social media has a vital role to play. It’s far more than a tool for attracting donations.”
“It can help charities to engage with a wider audience, strengthen their connections with existing donors, identify new supporters and target their fundraising activities.”
“A well-developed social media presence can give heightened visibility and a voice to the third sector, especially the more ‘under the radar’ organisations.”
Catch up on Charity Digital’s social media webinars:
- Content planning 101
- Social media best practice for charities
- Leveraging the power of personalisation for your charity’s social media
- How to build the online community that will amplify your cause