NCVO overhauls digital maturity benchmarking tool
The NCVO charity digital maturity benchmarking tool has undergone a major overhaul to increase the focus on user-centred approaches, leadership and strategy.
NCVO have released a new version of their charity benchmarking tool, the Digital Maturity Matrix.
The tool has already been used by over 800 charities to help them set goals in different areas of digital strategy and track their progress against them.
The interactive checklist is designed to help identify gaps in their capabilities and processes, prioritise areas for development, benchmark themselves against other organisations and help report to senior managers and trustees.
A revised version has been launched which includes new sections on security and data protection strategies and on using user research to design better content and services. It has also had an overhaul to ensure it is more inclusive of organisations at all levels, and allows charities to add their own notes.
The new version follows consultation with a group of around 60 charity technical and content experts over the last six months. It was originally created by the digital team at Breast Cancer Care in 2016.
Strengthening the sector
Charities can access the Digital Maturity Matrix on the NCVO website by just entering their name and email address, after which they recieve a unique link to their own version of the tool.
“It’s hard to know what you don’t know and to compare yourself to other organisations,” said Karl Wilding, director of public policy at NCVO. “The digital maturity matrix lets senior managers and board members track their progress. It helps leaders understand what good looks like and where the biggest gains can be made in their organisation.”
“This tool is the standard for assessment in this area and it’s a practical accompaniment to the charity digital code’s aspirational framework. By using common benchmarking and sharing results across different organisations, together we can strengthen the whole sector’s digital skillset.”