Christian Aid Week trials cashless donations
Christian Aid Week will allow hundreds of churches across the UK to accept cashless and mobile donations for the first time, as part of a large-scale pilot.
Christian Aid is partnering with technology companies and churches to trail cashless donations for this year’s Christian Aid Week.
Taking place from 12-18 May, Christian Aid Week is the charity’s annual fundraiser which sees more than 50,000 people nationwide raise money to support people in poverty overseas.
The charity is trialling up to 500 contactless payment units in churches across England and Wales, supplied free of charge by digital payment company GoodBox.
Churches have been able to order the devices through the Parish Buying purchasing portal, run by the Church of England and Church in Wales.
Each GoodBox device features an HD screen displaying Christian Aid’s campaign, and enables a donor to donate between £3 – £30 through a contactless donation. After May, host churches will be given an opportunity to buy the devices at a reduced cost, for their own fundraising.
Christian Aid Week volunteers in the UK will also pilot mobile phone giving, using near-field communication (NFC) technology and QR codes supplied by tech company Thyngs.
Christian Aid Week Lead, Lianne Howard-Dace, said: “Like many charities we’ve seen growing numbers of people who simply don’t carry cold, hard cash anymore: when they spend money, they prefer to reach for their cards and smartphones, rather than coins and notes. That’s why we are trialling new, innovative ways to raise funds to ensure we can continue standing together with people living in poverty for many more decades to come.”
“This will mean we can reach a new generation of digital donors, who will have the opportunity to support our work in a way that is convenient, secure and cost-effective. We hope the public will continue to be generous this Christian Aid Week: whether it comes from a purse or a phone, every pound given will help to transform the lives of families across the world.”