Coffee shops collect cashless donations for charity

Coffee Week will enable cafes and coffee shops to take cashless donations to support coffee-growing communities.

Chloe Green | 29th Apr 19
Image shows cup of coffee

Thousands of coffee shops across the UK are taking part in ‘UK Coffee Week’ – an initiative which allows coffee drinkers to tap-to-donate in seconds using contactless or wearable tech.

Donations collected through the week will go to Project Waterfall – a charity initiative established by The Allegra Foundation to bring clean, safe drinking water, sanitation and education to coffee growing communities.

During the week, contactless collections will also be taken at UK Coffee Week installations at London Waterloo and Kings Cross Station, allowing contactless commuters to tap-to-donate as they pass by.

During UK Coffee Week thousands of participating coffee shops, retailers and foodservice outlets fundraise for Project Waterfall – a charitable initiative bringing clean water, sanitation and education to coffee-growing communities across the world.

Dan Bull, owner of The Espresso Room in London, who is taking part in the collection said: “We’re cashless at some of our coffee shops and most of the time our customers have their phones or contactless card out ready to tap-to-pay by the time that they get to the till, so it made complete sense for us to take part in this contactless charity drive.”

The campaign is supported by technology from iZettle which allows retailers taking part to set their card readers to a fixed amount of £3. Once a donation is made, the card reader is ready straight away for the next transaction, allowing them to accept continuous contactless donations from customers.

Jeffrey Young, Founder of UK Coffee Week added: “Fewer people carry notes and change with them which makes traditional donation boxes less effective. This is why we’re incredibly excited to partner with iZettle. The partnership gives members of the public the chance to tap-to-donate to Project Waterfall in the same way they regularly tap-to-pay £3 for their coffee!”

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