How charities can use AI-powered tools to do more good
Salesforce.org has released a useful guide to AI for good that charities have been waiting for, with tips on how anyone can get started now.
AI and machine learning can seem like remote concepts to the average non-profit organisation. But the tools exist right now – a new guide from Salesforce.org demystifies the ideas behind AI and explains how even smaller charity organisations are already making use of AI tools to drive their impact.
The AI revolution
The use of artificial intelligence by non-profits is projected to grow 361% in the next two years, according to Salesforce.org research, as we enter the era of cloud-based AI tools. This is why Salesforce.org is releasing guidance specifically aimed at helping charities take their first steps. By embedding predictive intelligence into their processes, organisations without any data science or machine learning expertise can glean insights that will allow them to identify fundraising streams, help improve the effectiveness of programs, better measure their impact and drive more successful engagement and communications.
Along with real-world examples from charities, the guide explains the six ‘modes’ of using AI technology to advance charities’ missions, and how to counter resistance from staff or volunteers to start benefiting from data-driven decisions. There is also an explanation of some of the ethical implications of AI and how charities can ensure the technology is used fairly and responsibly in line with charities’ commitment to social good.
Thanks to the rapid rise of ‘AI-as-a-service’ software, AI is no longer an emerging technology or the preserve of experts. Salesforce has built AI into all its applications through its latest Salesforce Einstein tool, which incorporates AI features and capabilities to help organisations make data-driven decisions.
Einstein Analytics gives organisations the ability to dig deeper into their data to discover trends, predict outcomes and get a clear understanding of their impact, and ultimately save huge amounts of time and money.
AI for good initiative Project 8 is powered by Einstein Analytics. A collaboration between the United Nations Foundation and The Demand Institute, researchers are able to share and compare information to help anticipate the needs of 8 billion people and more as the world’s population grows. Leading global experts and researchers on food security and agriculture can now quickly harness key data sets in the cloud to predict how we will manage basic human needs such as water, food and energy.
Because tools like Einstein can be used without any previous knowledge of AI or experience in statistical software, we will start to see many more use cases emerge like this in the next few years where non-profit organisations are able to plug intelligence into a wide variety of data challenges.
The guide, which is free to download, gives charities a simple and straightforward explanation of AI and why it’s becoming a force for social good, with practical steps on what charities can start doing now to begin benefiting from the AI revolution.