Make-A-Wish announces fundraising partnership with gaming service

The link up between the charity and subscription service Utomik aims to ensure more critically ill children are granted a wish.

Joe Lepper | 18th Apr 19
Image of someone playing a PC game

Make-A-Wish International has teamed up with a PC online gaming subscription service to raise money for its work granting wishes to seriously ill children.

Through the partnership, Netherlands-based online subscription service Utomik will donate £4.30 to the charity for each new subscriber who signs up through a specially set up Make-A-Wish portal on its website.

Utomik will continue to donate part of the subscription of those that sign up via the portal if they remain a long-time subscriber.

Family subscriptions

The money will be used to support the charity’s wish granting work globally.

Additionally, Utomik will donate family subscriptions to children supported by the charity.

“All of us at Utomik are thrilled to be able to support Make-A-Wish International in helping to grant the wishes of eligible children around the world,” said Utomik Chief Executive Doki Tops.

“With the help of our subscribers, and through the donation of subscriptions, we are grateful for the opportunity to give back to such a great cause that transforms lives of wish children and their families.”

Make-A-Wish International President and Chief Executive Officer Michel Rudolphie added: “With an ever-increasing number of gaming-themed wishes from our wish children, the support from Utomik, its employees and its subscribers will be so beneficial not only to Make-A-Wish International, but to the local communities where these wishes are granted.

“Thanks to Utomik’s support, we step ever closer to fulfilling our vision to grant the wish of every eligible child.”