Air ambulance charity launches mobile game
The Helifun game has been created by Wiltshire Air Ambulance through pro-bono work from developer OJO Solutions.
An air ambulance charity has created a mobile game to help raise awareness of its work, in particular among younger people.
The ‘Helifun’ game is being released this month by Wiltshire Air Ambulance and invites users to keep a helicopter in the air as long as possible and avoid obstacles.
It is available on the charity’s website as well as to download for free as an app on Apple and Android devices. It will also be used by the charity’s volunteers when they interact with the public at community events in the county.
Development has been carried out by Wiltshire based developers OJO Solutions, who donated £15,000 worth of studio time to build the app.
“Wiltshire Air Ambulance is seeking to engage new and existing supporters in a different way, as well as to appeal to a younger demographic,” said Nathan Baranowski, Managing Director at OJO Solutions.
Simple and fun game
“Helifun is a simple, but fun game which brings the work of paramedics, pilots and fundraising staff to life. This is a great example of how digital technology allows you to think outside the box, to change what you do and how you do it.
“The game has already been a massive success with everyone who has tested it and we hope it will have a huge impact for the charity.”
This is second recent piece of work for the charity by OJO Solutions, which revamped its website last year.
Adam Baker, Communications Manager at Wiltshire Air Ambulance, added: “Helifun is a great way for us to interact with people of all ages, as we look to use gamification to raise awareness of the importance of Wiltshire Air Ambulance to the county.”
“Through Helifun we are also able to keep people informed of our upcoming challenge events, share key messages about volunteering and fundraising, or simply offer opportunities to donate.”