Prostate cancer charity launches social media campaign

For the second year running people are being urged to promote their sponsored cycle events on social media to raise donations and awareness about prostate cancer.

Joe Lepper | 2nd Apr 19
Happy loving family. Dad and his daughters are playing outdoors. Daddy and his children girls in an Superhero's costumes. Concept of Father's day.

Social media users are being urged to get on their bike to ‘Save a Dad’ as part of a major fundraising campaign being launched by Tackle Prostate Cancer.

The prostate cancer charity campaign, Cycle to the Moon, Save a Dad, is urging people to take part in sponsored biken riding events to raise awareness and money to help the charity’s work tackling prostate cancer.

This is the second year the campaign has been run and the first which is calling for motorcyclists to also take part.

The 2019 campaign has a strong social media focus urging those that take part to post about their fundraising achievements using #SaveADad and #CycleToTheMoon or #BikeToTheMoon.

Online donations platform

In addition, the charity is urging participants to use online donations platform Virgin Money Giving to set up a fundraising page.

A downloadable fundraising pack has also been made available with ideas of how to raise money for the charity and awareness about prostate cancer.

“Prostate cancer is the most common cancer in men in the UK,” said Professor Frank Chinegwundoh, Consultant Urological Surgeon at Barts Health NHS Trust and Chairman of the charity’s Clinical Advisory Board.

“Unfortunately many men are unaware of this fact and unaware that there is a blood test, PSA, that is an indicator of their risk.  The ‘Cycle to the Moon, Save a Dad’ initiative will raise children’s awareness and thus their fathers. Undoubtedly, lives will be saved.  Knowledge is power.”

The campaign is called Cycle to the Moon as the moon is barely the size of a pound coin to the naked eye, to show how small things, such as a prostate, can be deceptively large.

Lord Rose, Ambassador for Tackle Prostate Cancer added: “One in eight men in the UK will develop Prostate Cancer. Tackle’s initiative ‘Cycle to the Moon, Save a Dad’ is an exciting fundraising event which aims, through schools, to raise awareness in the next generation and hopefully see more men at risk of prostate cancer having an earlier diagnosis.”