Samaritans overhauls website as part of brand refresh

The support charity’s new branding focuses on the importance of human connection.

Joe Lepper | 12th Mar 19
Samaritans volunteeers

Samaritans has revamped its website as part of a wider refresh of its brand.

The new website aims to be more accessible, easier to navigate and appeal to a wider audience, including young people.

Emotional support information pages have been updated and now include a detailed guide on how to help someone who may need support.

The redesign has been carried out by Torchbox and the charity’s staff and is part of a refresh of the brand to better focus on Samaritans’ prevention and influencing work and to encourage more people to access its support and more volunteers to come forward.

While the brand colour of green continues the charity believes its updated logo has a focus on human connection in its own font, Varah. This is named after Samaritans’ founder Chad Varah.

The photography online has also been selected to show real life stories to help people to connect.

Samaritans aims to help more people

“The new website will enable us to support more people, and it has been informed by extensive research with our target audience, so that it is simple to use and reflects our updated brand,” said Paul McDonald, Samaritans’ Executive Director of External Affairs.

Tom Dyson, Technical Director of Torchbox, added: “We’re delighted to launch the new Samaritans site today.

“It’s the first and most visible element of Samaritans’ digital transformation, an ambitious project to re-imagine their online services for people in crisis, volunteers and donors.

“Samaritans have been challenging, engaged and fun clients, and we’re really happy with what we’ve built together.”