6 sought-after charity digital roles to consider
The charity sector has a huge digital skills gap to fill – here are some of the roles we think are most in-demand.
If you’re a digitally skilled person considering working in a charity, non-profit organisation or social enterprise, you’re in luck – as we highlight in our recent infographic, the sector needs your expertise. One of these six up and coming charity digital roles could be your perfect fit.
Charities are currently in an epic race with the commercial sector to catch up and take advantage of the many opportunities from digital, and as a result there is a large skills gap to fill. Classic IT roles such as help desk support and infrastructure management are still needed, but alongside these we’re seeing new roles take prominence that reflect the general trends of digital business.
Also known as: Database Administrator, CRM Administrator, CRM Manager
If you love organising systems, processes and data, charities need your expertise as they look to improve their use of data and streamline processes to achieve maximum impact. A recent report found that less than half of charities are able to make use of the data they collect. Building and managing databases and CRM systems are core to this and a database manager you’ll play a vital role in ensuring the smooth and effective use of data.
Also known as: Business Intelligence Manager, Data and Insight Manager
‘Data scientist’ has been named the best job in the US for three years running for a reason – it’s a job that’s in demand by industries everywhere, and the charity sector is no exception. As a data analyst in a charity, you will produce and interpret data on a range of important social issues and guide the strategic direction of charity services, fundraising and supporter journeys.
Also known as: Social Media Executive, Social Media Manager, Communications Officer
Charities who are adept at sharing good content on social media are able to reach hundreds and thousands of potential new supporters and advocates for their cause. Many smaller charities are just catching on to this and are keen to establish an effective social presence, whereas larger charities need to keep getting the most out of social media for fundraising, campaigning and community building, so they need people who are skilled in navigating this fast-moving world.
Marketing Campaign Manager
Also known as: Digital Marketing Manager, Engagement Manager, Marketing Executive, Campaigns Officer
If you’re goal-oriented and all about analysing and identifying insights from data to optimise marketing campaigns and build successful marketing strategies, the charity world is in dire need of you if they want to survive. Digital marketing is now central to the way charities grow their influence, get noticed and fundraise, all on a restricted budget- to do this well, they need someone in the strategic driving seat.
Also known as: UX Designer, UX Manager, Web Development Officer
Just like in the commercial world, a charity’s website needs to be professional, findable and present the best possible face to the brand. Charities have their own unique challenges when it comes to their web presence, as they often need to revolve around telling a powerful story with content about sometimes complex issues, while providing information to different audience types, often with a range of different services. It’s never been more important for charitable organisations to have the right expertise on hand.
Also known as : Product Manager, Product Designer, Service Designer, Project Manager
There is a particular need opening up in charities around the successful delivery of projects and the creation of digital product and service delivery programmes. Many are seeking to improve and transform, taking on the Agile approaches of the commercial sector. With the launch of the Charity Digital Code of Practice last year, now is the time to make the move into a sector hungry to innovate.