BT’s MyDonate fundraising platform to close
After eight years of supporting charities the MyDonate platform will close this summer as BT focuses its community investment on boosting digital inclusion.
BT has announced it is to shut down its MyDonate online donations platform after eight years of supporting charity fundraising.
When MyDonate launched in 2011 it was the first commission free fundraising service. BT’s decision to close it down this summer has been made due to increasing alternative options for charities within the online fundraising sector.
Instead BT is to focus its community investments on helping improve digital skills and build on its educational Barefoot programme, which supports school children.
“BT developed MyDonate in 2011 as the first commission-free donation service, and we are extremely proud to have helped fundraisers and charities raise millions of pounds for great causes over the years,” said a BT spokeswoman.
“However, fundraising technology has evolved significantly in the last eight years, bringing many alternative fundraising platforms, including several fee-free offers, to the UK.
“In light of this, we have taken the tough decision to close MyDonate at the end of June 2019 and re-focus our outreach initiatives, which include helping people of all ages across the UK develop essential technology skills and supporting national education programmes such as Barefoot.”
Closure scheduled for 30 June
MyDonate will close on 30 June, by which time it is estimated that 70% of pages will have expired naturally.
Donations made up to midnight 30 June 2019 will reach charities within 30 days and BT is working with HMRC to ensure Gift Aid is paid and charities accounts will stay open to access data.
More information about the closure can be found here.
Keith Williams, General Manager of JustGiving UK & Ireland said he is “saddened” to hear of MyDonate’s closure.
“JustGiving has always welcomed a competitive online giving sector to help us grow the world of giving. I’d like to take this opportunity to thank everyone who has worked at MyDonate over the years for being part of the online giving revolution that has raised so much for the causes we care about,” he said.