Text giving platform nets 150 charities in less than three months

donr launched days after it emerged JustGiving’s text donation is to close and has since taken on more than 150 charities.

Joe Lepper | 10th Jan 19
text giving

More than 150 charities have signed up to mobile fundraising firm donr’s text giving platform.

The service was launched last November days after it emerged that JustTextGiving, the text donation service run by online giving platform JustGiving and Vodafone, will close in March.

Donr’s text giving platform has a maximum donation limit of £20 and offers charities the choice of any keyword or multiple keywords when donating and there is no set up or monthly fee.

Among charities to sign up are armed forces charity SSAFA, the Scottish Wildlife Trust and The Country Food Trust.

“Text Giving is important to us and forms a vital part of our fundraising efforts,” said Tim Woodward, Chief Executive of the Country Food Trust.

“We have raised almost £2,500 already using Text Giving from Donr, with many people choosing to give £20.”

Text an important revenue stream for charities

Donr Chief Operating Officer Paul Paterson added: “Text giving continues to be an important revenue stream for charities, especially as they target the ‘digital generation’ of donors.

“We’re seeing new charities signing up every day through our online portal, so it’s clear that there is a demand for text giving.”

According to the Phone-paid Services Authority charity text donation is set to be the biggest growing phone paid service this year.

Its September 2018 report predicts that charity donations via text are expected to experience year-on-year growth of 34%.