Performing arts charity overhauls website
The website revamp will help promote Youth Music Theatre UK’s rebranding as British Youth Music Theatre.
Youth Music Theatre UK has overhauled its website after changing its name to British Youth Music Theatre.
The performing arts charity supports young people aged between 11 and 21 in areas such as issues such as self-esteem, education and team work and has trained more than 8,000 young people since its launch in 2003.
The name change has been made to better reflect its focus on British music and theatre and also for practical reasons.
The charity believes that the title British offers “a more aspirational and prestigious description of young people, their parents and teachers”, according to a statement.
“There are many practical reasons too which have weighed heavily in the decision making,” adds the statement.
“Most notably, the letters ‘UK’ were regularly omitted from our previous name by press and other third parties; this led to confusion amongst audiences and within the cultural industry.”
Upcoming events given high prominence
The updated website has sections on upcoming shows, how to take part in events and also how to support the charity’s work.
Upcoming events such as national auditions, its 15th anniversary celebrations and summer season are also given high prominence on the home page.
The performing arts charity has also moved bases to the Mountview building in Peckham, London.
The charity adds: “This is a change that we have been discussing for a few years, and we felt it was the perfect way to celebrate our milestone birthday and lead us into our next 15 years as a company.”