Twitter creates emoji to promote charity music event

Twitter promotion for the Teenage Cancer Trust’s annual Royal Albert Hall fundraising concerts is being aided by a specially designed emoji.

Joe Lepper | 27th Dec 18
Image shows the Royal Albert Hall during one of the Teenage Cancer Trust's gigs

A cancer charity has been handed its own emoji by Twitter to help promote its annual music event at the Royal Albert Hall.

The ‘guitar man’ emoji has been created for the Teenage Cancer Trust for its week long residency of fundraising concerts at the legendary London venue in March this year. Whenever the hashtag #TeenageCancerGigs is used the emoji appears.

The guitar man image was created for the charity in 2012 by Jamie Hewlett, comic book artist and co-creator of the band Gorilaz.

Image shows 'guitar man' emoji from the Teenage Cancer Trust

Bands playing at this year’s gigs include Take That, Rudimental, The Script and Levellers.

“We’re delighted to have worked with Teenage Cancer Trust to deliver a custom emoji for their legendary shows at London’s iconic Royal Albert Hall,” said Reece Brown, Partnerships Manager at Twitter.

“#TeenageCancerGigs bring together the world’s biggest names in music and comedy to help support young people with cancer. We’re proud of this unique emoji which is befitting of these very special shows and hope that our users enjoy sharing it.”

Alison Cowan, Interim Director of Marketing and Communications at Teenage Cancer Trust, added: “We’re delighted that this year people can share news about the fantastic Royal Albert Hall shows with the specially created Twitter emoji, using the hashtag #TeenageCancerGigs.”

Teenage Cancer Trust appoints new communications chief

Earlier this month Teenage Cancer Trust announced the appointment of Paul Brown as Director of Marketing and Communications to take over from Cowan. The role includes leading on digital campaigning. He joins from The Prince’s Trust.

Teenage Cancer Trust Chief Executive Kate Collins said: “I could not be more thrilled that we have been able to bring someone of Paul’s calibre to Teenage Cancer Trust. His skill, enthusiasm and experience – as well as his commitment to the vision and purpose of the charity – shone through during the selection process.

“I am sure he will help us go from strength to strength, ensuring we can do everything possible for young people with cancer.  We can’t wait to welcome him to the team and work with him.”