Localgiving Grow Your Tenner campaign raises £360,000

The online fundraising platform’s annual campaign offers match funding to charities who receive direct debit donations of £10.

Joe Lepper | 20th Dec 18
Image shows a pot of money. Image credit: © Tempest, tempest.dk

Localgiving has revealed that its annual Grow Your Tenner campaign has raised £360,000 for charities in 2018.

The online platform’s digital fundraising campaign sees it match fund monthly direct debit donations to local charities and community groups for six months. A key aim is to encourage long-term support and giving to charities.

This year’s match funding pot of £100,000 was allocated within 12 hours of the campaign’s launch on 11 December.

In total 324 charities and groups will benefit, following direct debit donations from 1,643 people.

“The success of Grow Your Tenner 2018 has shown that there is immense potential for local groups to harness the support, financial and otherwise, of their communities,” said Localgiving Managing Director Chris Dormer.

“In just 12 hours, over 1,600 people set up monthly donations to local causes across the UK. We are particularly proud that Grow Your Tenner stimulated so many people to set up regular, monthly donations.

“This funding will ensure that many grassroots charitable organisations, from disability support groups to refugee integration projects, are able to continue and their vital work.”

Many Minds among charities to benefit

Among charities to benefit is Bristol based mental health charity Many Minds. Its Director Olivia Ware said: “The Grow Your Tenner campaign was a great way for us to build longer term relationships with donors.

“We are a small, new charity that didn’t have regular donors and this really helped to motivate people to sign up. It has given us a solid base from which to grow a new funding stream.”