BBC Children in Need raises almost £13m by text

The introduction of a £30 text donation price point has helped the charity’s mobile phone fundraising during 2018.

Joe Lepper | 17th Dec 18
Image shows Children In Need's Pudsey the bear mascot. The public are being invited to give the fundraising hub £5 when they high-five Pudsey bear at London Underground stations. BBC Children in Need has partnered with fintech company, iZettle with the aim of setting a record for the most contactless donations ever accepted in their Appeal week.

BBC Children in Need has collected £12.9m through text donations during 2018.

The sum collected for good causes via mobile phones comes during a year in which a £30 price point for text donations was introduced, alongside the usual £20, £10 and £5 points.

This higher amount was introduced for the Children in Need Rocks concert and also used during this year’s live Appeal Show, which aired on 16 November.

Also this year text-to-donate competitions were run for the first time, including one offering the chance to see Bruce Springsteen on Broadway.

The text donation data has been revealed by Fonix, the mobile payments firm that has worked with BBC Children in Need since 2014.

“It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause,” said Clare Charles, Fonix Director of Media and Charity.

BBC Children in Need Chief Operating Officer Karen Bass added: “Mobile is such an important channel for maximising donations, helping us to raise as much money as possible to support disadvantaged children and young people around the UK. Donating by text is a quick and simple way for people to help change young lives.”

“We’re grateful to Fonix for enabling this and to all of our generous supporters whose donations will go on to make such a difference.”

More than £1bn raised over four decades

BBC Children in Need’s 2018 appeal raised £50.5m. Since its first major appeal in 1980 it has raised more than £1bn for good causes.

Other fundraising activity this year included a contactless fundraising push at London Tub stations, where payments could be made by high-fiving the campaign’s mascot Pudsey Bear.

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