Online winter campaign to help vulnerable people

The annual winter campaign by Heart of England Community Foundation is targeting businesses and the public to help raise money to support those affected by issues such as food poverty.

Joe Lepper | 11th Dec 18
Heart of England's Tina Costello and Aaron Greaves

West Midlands grant making charity Heart of England Community Foundation has launched its annual online appeal to help the region’s most vulnerable people during the cold winter months.

The Surviving Winter appeal aims to raise money among businesses to support those affected by isolation, homelessness and food poverty.

It is also asking people who receive a winter fuel allowance to donate all or part of that benefit if they can afford to.

In addition, people are being urged to stage fundraising events to support the appeal.

A dedicated fundraising page has been set up on the charity’s website, where those wanting to take part can download promotional material, including social media images and an A3 poster.

The fundraising push launched in 2011 and raised more than £6,500 for local community projects last year in the West Midlands.

Homeless and lonely people among those supported

“Our Surviving Winter appeal has supported thousands of individuals across the area during one of the hardest times of the year,” said Tina Costello, Heart of England Community Foundation Chief Executive Officer.

“Recent figures show that more than nine million people in the UK are either always or often lonely, more than one homeless person dies every day and in 2018 food bank use has reached its highest rate on record.

“These statistics demonstrate how vital the Surviving Winter appeal is, funding grassroots community projects which tackle social issues right across the West Midlands.

“There are a number of ways people can support this year’s campaign including making a donation or holding fundraising events.

“The appeal has received a huge amount of support over the years and we hope that this year’s will be just as successful.”