Muscular Dystrophy UK to ramp up digital campaigning

The charity has drafted in experienced charity campaigner Rob Burley to oversee three-year strategy pledges.

Joe Lepper | 10th Dec 18
Image credit: Muscular Dystrophy UK

Muscular Dystrophy UK is looking to expand its digital campaigning, including establishing an online campaigning network.

The charity has appointed charity campaigns expert Rob Burley as Director of Campaigns, Care and Support to lead on the work.

A spokeswoman for the charity says that setting up an online campaigning network is among the areas he will oversee. He will also be involved with the charity’s social media team.

The appointment of Burley, who has 15 years experience in the charity sector, comes as Muscular Dystrophy UK launches its three-year (2019-2022) strategy Making Every Day Count.

This sets out plans for an awareness raising campaigning to “make sure that everyone affected by a muscle-wasting condition knows that they are not alone and can turn to Muscular Dystrophy UK for help and support.”

A campaign to remove barriers that stop people with muscular dystrophy using sport and leisure facilities, is also being planned.

The charity will also launch a campaign to improve access to psychology services.

Burley was most recently Director of Strategy, Public Affairs and Partnerships at volunteering charity vinspired, which last month closed due to financial problems.

He also held senior campaigning roles at the Alzheimer’s Society and Action on Hearing Loss, where he developed the charity’s digital campaigning and online campaigning network.

Digital campaigning experience

“As part of his role, Rob will be responsible for identifying how Muscular Dystrophy UK can deliver the most effective campaigns that support the aims of its new strategy ‘Making Every Day Count,” said a spokeswoman for the charity.

“At Action on Hearing Loss he oversaw the introduction of digital campaigning and grew the charity’s campaigning network to a membership of 10,000”.

Burley, who replaces Nic Bungay in the role, added: “It is a privilege to be joining Muscular Dystrophy UK as we embark on such an ambitious and exciting new strategy.