Young cancer survivor fronts charity’s Christmas appeal

CLIC Sargent’s festive fundraising push features a young girl who has previously been helped by the charity.

Joe Lepper | 4th Dec 18
Image shows ten year old cancer survivor Ellie Mae, who stars in CLIC Sargent's new Christmas campaign video.

A 10-year-old girl who beat cancer is fronting an online video Christmas appeal for the charity that supported her.

Ellie Mae is starring in the video for CLIC Sargent as ‘Kid Santa’, who brings magical surprises to children affected by cancer.

The film highlights the support services on offer to young cancer patients from the charity, as well as its latest research around the financial costs families face due to their child’s illness.

Families’ costs increase by an average of £600 a month after cancer is diagnosed and 61% of parents build up debt during their child’s illness, says the charity.

Campaign also includes digital advent calendar

The Kid Santa video campaign has been produced by Shape History and also includes a digital advent calendar on social media.

Rachel Kirby-Rider, Director of Income and Engagement at CLIC Sargent, said: “When your child has cancer, families’ worries don’t go away just because it’s the festive season. Children may not be able to spend Christmas in their own bed due to treatment, or parents might be worried about mounting debts.

“Our specialist care teams guide families when a child or young person is diagnosed with cancer, providing vital practical, emotional and financial support.

“CLIC Sargent helps the whole family to spend Christmas day together – we can give families a place to stay near the hospital at one of our Homes from Home, or nurses can provide treatments at home.

“Our Christmas appeal shows that supporters can help CLIC Sargent take away the cost of cancer, not just at Christmas but year-round, so we can be there for every child, young person and family that needs us.”