NSPCC helpline fundraiser launches

The charity’s latest campaign aims to raise awareness of child neglect and funding for its helpline.

Joe Lepper | 4th Dec 18
Image shows a young girl crying. Image credit: NSPCC

Children’s charity NSPCC has launched an online campaign to raise awareness of neglected children and raise funds for its helpline.

Called the Light for Every Childhood appeal, the campaign features a fundraising page on the NSPCC’s website, encouraging single and monthly donations to help the charity run its helpline.

Neglect is among the most common issues the charity’s helpline tackles, including at Christmas. In 2017/18 the helpline handled nearly 20,000 calls and emails about child neglect and last Christmas it dealt with 600 contacts mentioning the issue.

Christmas can be a particularly busy time for the helpline because extended family members contact the charity after being concerned about a young relative they have spent time with over the festive period.

One relative who called the helpline said: “Over Christmas I spent time with my family and what I witnessed was really worrying. I learnt that the children have been left home alone on various occasions, and have also been allowed to get drunk and take drugs.

“They also have mental health problems. I think the whole family needs additional support.”

Common signs of neglect

The NSPCC website also lists some of the commons signs and symptoms of child neglect to watch out for. This can include poor appearance and hygience and being regularly hungry when at school.

“Neglect doesn’t stop because it’s Christmas. The holidays can, in fact, magnify problems because children are cut-off from the wider community and their support network,” said Peter Wanless, NSPCC Chief Executive

“This is why we’re appealing to the generous nature of the public to support our Light For Every Childhood Christmas Appeal to help us be there for even more young people in need.”

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